As part of its corporate identity update project, CSBA just launched a new csba.org. The site features an updated and more intuitive navigation, a new design, a “My CSBA” section, this blog and more. CSBA Executive Director Vernon M. Billy offers this video preview of the new site.
CSBA’s Communications and Information Technology team began the project in 2012 with the goal of modernizing and simplifying the website while developing a more intuitive way for users to find information. Months of research led to the final organization of the new site. The redesign team used a series of online organizational tests, and worked with CSBA members, staff and leadership to determine how to best organize and display information.
The results include multiple information pathways, organization that emphasizes the core work of the association as opposed to displaying work based on departments, and suggested links and resources on each page that allow visitors to dig deeper into topics they’re interested in.
Users will see the new organization strategy implemented throughout the site. One example is the new Advocacy section that contains legislative news, policy analysis and research, positions on legislation, communication tools and updates from the Education Legal Alliance.
Users now have access to a password-protected portal on the website called “My CSBA,” which provides a host of members-only materials and information. My CSBA will allow members to view and update a personal profile, get information about committee assignments, see a schedule of trainings and events they’re registered for, and access services they subscribe to—like GAMUT Online and Agenda Online. An exclusive online community called Engage CSBA will launch this spring, allowing members to connect with other members. The user name and password needed to access My CSBA are the same ones currently used to register for CSBA events.
The news cycle waits for no one, so the new site includes this blog to provide members with more updates, news, features and resources on a timely basis. CSBA policy and legislative experts, communications staff and others will contribute to the CSBA blog to provide a well-rounded and robust offering of education news and perspectives. Please note that you can add comments to any entry, and share stories via social media or email.
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